The Department for Digital, Culture, Media and Sport (DCMS) launched a new social media campaign to tackle false vaccine information online through a series of shareable videos and support from social media companies.
The campaign is fronted by trusted local community figures such as pastors, imams and clinicians in short, shareable videos which include simple tips on how to spot misinformation and what to do to stop its spread. The key message is check before you share, signposting to the NHS for the best source of information.
The government has developed the toolkit following concerns from the Scientific Advisory Group for Emergencies (SAGE) of low vaccine uptake amongst ethnic minority communities, and a recent Ofcom study which showed that people from a minority ethnic background were twice as likely as white respondents to rely more on people they know, people in their local area or people on social media for information about coronavirus.
Download the ‘Check before you share’ toolkit
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